Investor Deck
Cake Equity – Investor Presentation Design
Project Overview
Cake Equity, an emerging SaaS platform simplifying equity management for startups, approached us to create a high-impact investor presentation. Their aim was to communicate complex product capabilities, rapid growth metrics, and ambitious funding goals to global investors with clarity, confidence, and visual polish.
Client Goals
Jason Atkins, Co-Founder of Cake Equity, needed a high-conviction investor deck that could clearly articulate the platform’s mission to simplify equity management for startups, while also showcasing impressive growth, a strong founding team, and Cake’s potential to disrupt the global market. The goal was to secure $2.5 million in funding by positioning Cake as a scalable, user-friendly alternative to legacy platforms like Carta, backed by real traction and a vision for global expansion.
Our Solution
We transformed their raw narrative into a bold, investor-focused presentation that emphasized scalability, growth, and product-market fit. Using clear data visualizations, competitive analysis, and strategic messaging, we helped the team present Cake as a disruptive, globally-ready solution. Each slide was designed with investor psychology in mind—balancing numbers, vision, and credibility to create a compelling funding story.
Design Approach
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Visual Language: Sharp, minimal, and modern — in sync with Cake’s brand tone.
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Structure: Clear narrative flow from problem to traction, then solution and funding ask.
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Typography & Layout: Optimized for presentation screens, virtual pitching, and live demos.
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Data Visualization: Custom charts to display monthly growth and market opportunity at a glance.
Results & Impact
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A pitch-ready deck used in investor meetings across Australia and global VC networks.
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Helped communicate Cake’s momentum and funding potential with confidence.
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Supported the team’s ongoing efforts to expand internationally and grow its investor community.
Client Feedback
The presentation helped us communicate our vision clearly and professionally. It was exactly the kind of design we needed to back up our numbers and stand out in investor meetings.
Jason Atkins, Co-Founder at Cake Equity
Project Information
Client:
Jason Atkins
Category:
Presentation Design
Tools Used:
